Where East meets West - newarabia

Where East meets West

Posted by Umair Nazaqat on

Perfume has been something humans have used since the dawn of time. In fact, the word perfume comes from the Latin ‘per fumare’, which means ‘through smoke’, as the main aromatics at the time were oriental woods, incense, myrrh and amber. These aromatics could only release their fragrance once burned.

To perfume one’s self was a sign of nobility, as the raw materials and its extraction from their respective sources was a laborious task. This is why the Arabs have said,


To spend more than a third of one’s wealth on perfume is not extravagance.

The Arabs were enormous consumers of perfume, well known for burning agarwood (oud) that hailed from the Subcontinent and fragrant incense (bakhoor). The Prophet Muhammad (saw) was reported to have a container filled with musk and amber, and would often perfume the mosque by burning agarwood.

I used to put perfume on the Messenger of Allah (saw) using the best perfume I could find, until I saw the perfume glistening on his head and in his beard. ’


The Arabs of today have kept this tradition of perfume alive and well.  If one was to go to any country in the Middle East he would be overcome by all the different scents, aromatics, and smells. They are filled with burning incense and agarwood, and attars (concentrated perfume oils) which leave a long lasting oriental impression.

In fact, when one wears a fragrance, no matter what clothes he is wearing, he is surrounded by confidence, as he knows people love to be around him, and nobody can get offended by him.

Odours have a power of persuasion stronger than that of words, appearances, emotions, or will. The persuasive power of an odour cannot be fended off, it enters into us like breath into our lungs, it fills us up, imbues us totally. There is no remedy for it. 


At Newarabia, we have strived to join the oriental scents of the East, with the designer quality and finish found in the West. Our oils are pure perfume, meaning there is no alcohol found in them. This means that the fragrance will not fade away, but will continuously radiate the magnificent scent from your body. We believe that one must have a signature scent, as it is a statement to the world that you know who you are and what you represent. Check out our Arabian Ouds collection where you can contact us to create your parfum for you. Otherwise, order the floral ouds and woody ouds in the UK at great prizes.  


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