About us

Welcome to newarabia

About newarabia


With roots in the heart of North Africa, newarabia was born out of a passion for quality and style. Our founders, had a dream: to bring the luxury of Moroccan Thobes to the global stage, crafted with meticulous British standards of quality.

We are more than just a brand. We are a community of individuals who believe in the union of tradition and modernity. Our primary audience is young, fashionable Muslim men who want to express their Islamic identity with style and grace. We design our Thobes with our customers in mind, ensuring each piece reflects the perfect balance of tradition and style.




At newarabia we take our values from the teachings of Islam and our Beloved Prophet (ﷺ)

  1. We strive to bring the best experience to our customers. The Prophet said: ‘Verily, Allah loves that when anyone of you does something he does it perfectly.’

  2. Honesty and 100% transparency. It is of the mannerism of the high path of Islam to be honest when one speaks. The Prophet (ﷺ) said: “Honesty certainly leads to goodness, and goodness leads to paradise. Truly, a man keeps speaking the truth until he is inscribed as being true through and through.”

  3. Taking responsibility. From the duty of a Muslims to take responsibility for his folk and those in his community, and even more so when dealing in business transactions. We take full responsibility for any short comings in our dealings and always strive to improve. We aim to better the Muslim community through the services we provide. "None of you (truly) believes until he wishes for his brother what he wishes for himself."

  4. Charity and helping others is an integral part of our journey. A percentage of all profits go towards less fortunate people. We are also building a Masjid, orphanage and community centre in Tanzania. The Prophet (ﷺ) said, “Charity extinguishes sins as water extinguishes fire.”

Our Products


Welcome to newarabia, your go-to destination for luxury Moroccan clothing in the UK and beyond. Born out of a desire for quality and style, newarabia was founded to fill the gap in the market for durable, high-quality Moroccan Thobes. Tired of dealing with poor stitching and low-quality fabrics, we made it our mission to elevate the standard of Moroccan Thobes, blending the best of Moroccan tradition with British quality standards​.

Our journey began as a brotherhood, a team of diverse individuals united by a common goal to bring the best Moroccan Thobes to the market. Our customers are primarily young, fashionable Muslim men aged between 14 and 35, who value modesty, quality, and style. Our Thobes are not just clothing; they are a statement of identity, handcrafted with the best fabrics, meticulous stitching, and intricate embroidery.

At newarabia, we take pride in our ethical and sustainable approach. We source our materials from reliable sellers who share our commitment to sustainability, and we work exclusively with tailors in Morocco who provide good wages and working conditions. We don't just promise, we deliver​.

Inspired by traditional Moroccan and Andalusian architecture, each of our Thobes tells a story of heritage and craftsmanship. Our social media competitions and college giveaways are designed to foster a sense of brotherhood and healthy competition among young Muslim men, while also giving them the opportunity to experience the luxury of our handcrafted Moroccan Thobes​.

Our vision goes beyond fashion. We believe in giving back to the community, contributing to the construction of wells and mosques, and supporting feeding programs in various countries. A portion of our profits is always dedicated to these charitable causes, reflecting our commitment to social responsibility and the teachings of Islam​​.

newarabia aims to be more than just a clothing brand. We aim to be the biggest name in Moroccan clothing internationally, fostering a global community united by a shared love for quality, style, and Moroccan tradition. We are not just selling Moroccan Thobes; we are selling newarabia Thobes.

Join us as we continue redefining Moroccan fashion, creating timeless pieces that celebrate Moroccan culture and Islamic identity. Welcome to newarabia.

As for a story or anecdote that captures the essence of the brand, how about the story of the first Thobe you designed? This could highlight the journey from identifying the issue with the quality of Moroccan Thobes available in the UK to creating a Thobe that meets your high standards, encapsulating the vision and mission of newarabia. 

Logo list